7 Effective Email Marketing Strategies for Small Businesses
Despite the rise of social media and other online advertisements, email marketing remains one of the most tried and tested means for promoting businesses. Not only is it readily accessible, but also beginner and budget-friendly.
If you’re curious about how you can leverage email marketing tools to boost sales and grow your brand, we’ve got you covered. In this article, we’ll cover the most effective email marketing strategies that are beginner-friendly, drive results, and most importantly, won’t break the bank.
Beginner-Friendly and Cost-Efficient Tips for Optimizing Your Email Marketing Strategy
Here are the most effective email marketing tips you can try to promote your business online:
- Build and segment your email list
Data shows that segmented email campaigns can generate a 77 percent return on investment (ROI). This emphasizes the importance of ensuring that your emails are relevant to your recipients.
Not only does segmenting email lists show that you care about your individual customers, but it’s also a great way to target your promotional campaigns to the people who are most likely to engage with your specific offers.
Below are some ideas on how you can segment your mailing list:
- Birthdays
- New vs. old customers
- Customers in your local area
- Product/service preferences
- Personalize your emails
In line with segmenting your mailing list, personalizing your emails is a similar way to boost open and click rates. This can involve something as simple as greeting your recipient using their first name or reminding them of an item they haven’t checked out in their online shopping cart.
To ensure that you can easily personalize your emails to existing and potential customers, it’s essential that you ask their permission to share personal data such as the following:
- Name
- Interests
- Location
- Design campaigns using templates
Designing email campaigns using templates is a great way to spark your creative juices and come up with a final output more efficiently. Fortunately, a lot of email marketing tools now offer free email templates that you can easily customize according to your preferences.
Additionally, it also helps to optimize your designs for mobile in case you’re customers are viewing your email from their phone.
In case you’re having difficulty browsing through different template options, here are some of the most common templates that you can find on most platforms:
- Newsletter
- Event announcements
- Sale flyers
- Welcome emails
- Abandoned carts
- Share valuable and relevant content
Aside from ensuring that your emails are segmented and personalized per recipient, it’s also important to consider the content that you’re actually sharing. After all, if a customer doesn’t find value in your email, it’ll just immediately get deleted or marked as spam.
To ensure that you’re sharing valuable and relevant content, we highly recommend sticking to one clear message per email. Whether that’s to promote an upcoming sale or announce a new product, you should always be straightforward but compelling enough so as to keep your recipient engaged and interested.
- Use clear calls-to-action
To add to the previous point, using a clear call-to-action helps establish whatever your main goal is. This helps to avoid confusion, and also prompts your reader to take action on whatever it is you’re promoting.
As a bonus tip, we highly recommend using strong verbs that promote action, such as the following:
- Download
- Try
- Shop
- Write attention-grabbing subject lines
Aside from the actual content of your emails, including an attention-grabbing subject line is a simple yet effective way to ensure higher click-rates and engagement. After all, it’s the first thing your recipient is going to read in their inbox!
Fortunately, you no longer need to spend hours on end thinking of a witty or creative subject line. With the help of a handy AI Writer tool, you simply need to input a text-based prompt, and you can immediately get an effective subject line within seconds.
- Track performance
Email marketing remains one of the most tried and tested promotional strategies because it can render real and measurable results. If you’re wondering how you can track your email marketing performance, the answer lies in using a simple email marketing tool.
This way, you can keep track of your real-time analytics and ensure that your email campaigns are delivering your desired results.
Take Your Email Marketing to the Next Level
When it comes to email marketing, you don’t need a complicated tool or a large budget. As long as you have an effective strategy, a clear goal, and a user-friendly email marketing platform, you can ensure that your customers are always informed of your upcoming sales and product announcements.
If you’re ready to take your email marketing to the next level, start small by selecting an email marketing tool that aligns with your goals. From there, you can leverage the different strategies to grow your business and ensure a more personal connection with your audience.
