This is something small businesses might not have thought of unless they have been approached by marketing firms. For the past several years you have probably been noticing more and more small businesses among the major brands posting videos on YouTube, but have you ever wondered why? While there are so many reasons to post video content online, here are just 4 of the reasons why your small business should post videos on YouTube.
1. Second Largest Search Engine
Are you aware of the fact that YouTube is the second largest search engine with only Google out in front? Since we know now that more consumers look for new products and new businesses online, and mobile at that, than in any other way, doesn’t it pay to rank highly on a huge search engine? Whether you have your videos professionally recorded or you produce and edit them yourself on something with high-end graphics like RTX Gaming Laptops, you’ll want to be found online. This is how you capture a new audience and with the right videos, it’s how you build a loyal customer base as well.
2. How-to Videos Among Top 4 YouTube Categories
With that said, it’s important to know what kind of videos rank highly. According to the latest statistics, the four categories most searched on YouTube are:
- Pop Culture
Not necessarily in that order. From week to week the rankings change a bit, but those are consistently in the top four. Therefore, if you want to capture a large audience, you would be wise to post how-to videos within your niche. These wouldn’t need to be professionally produced, but it would mean investing in a high-end laptop or computer with an RTX graphics platform for the best in streaming quality.
3. Second Largest Social Media Site
Besides being the second largest search engine, YouTube is listed as the second-largest social media site behind only Facebook. While TikTok is gaining steam and momentum, remember it is also a video platform so your small business videos would do well there as well. However, videos for TikTok should be more entertaining and this is where the next important reason to post videos comes in!
4. Brand Recognition
Another of the main reasons why you should seriously consider posting videos on YouTube, and now TikTok is for brand recognition. TikTok seems to be rather humorous and gathers quite a large following. This is where you might want to feature some of your key employees or administrators who can carry off a bit of comedy while explaining products or services you have. Take the time to watch a few of the brands that have skyrocketed due to their presence on TikTok and YouTube with content that elicits a chuckle or two and you will see just how quickly your videos will gather a rather large following.
There are so many clichés that would explain why video works, but perhaps the best is that a picture is worth a thousand words. With that in mind, imagine what a video (moving picture) is worth! Millions of words perhaps? If you haven’t considered video as a major marketing tool, it’s time to get with the program – pun intended!