The account was received next a multi-company pitch and will be handled out of the agency’s Bangalore office environment.
AdLift, the world-wide electronic advertising and marketing agency has been appointed as the electronic companion for Titan group. As component of the mandate, AdLift will tackle the Research Motor Optimization (Search engine marketing) and Content material Marketing and advertising for Titan Watches, Titan Eye Plus and Fastrack Eyewear makes. The account was gained pursuing a multi-company pitch and will be managed out of the agency’s Bangalore office.
Retaining the monitor file of providing award-successful campaigns, the agency will perform on strengthening the existence of all the higher than-outlined brands between Titan’s new TGs as perfectly as present types with engaging content and enhanced look for results.
Titan commenced in 1984 as a joint venture involving the Tata Team and the Tamil Nadu Industrial Improvement Company. The business began with Titan watches and afterwards expanded into other brand names for distinctive goal audiences. The look at brands include Fastrack, Sonata, Raga, Octane and Xylys. Tanishq and Mia are jewelry models from the corporation whilst Titan Eye Furthermore is an eyewear model.
Shalini Gupta, head of marketing and advertising, Eyewear @Titan Enterprise Constrained, mentioned, “Over the last a person yr, AdLift assisted us reach a remarkable 107% Y/Y raise in Search engine optimisation traffic and we glance forward to some breakthrough function from them to elevate our natural expansion in 2021.”
Commenting on the account get, Prashant Puri, co-founder & CEO, AdLift claimed, “I may seem clichéd indicating that Titan is a Timeless manufacturer but which is accurately what it is! Titan is a business that has been developed with sheer grit, passion, and resolve to turn out to be a industry leader by ruling the hearts of Indian individuals. For us at AdLift, it is not only humbling to be affiliated with brand Titan, but it is also certainly a make any difference of pleasure to be specified the opportunity to consider it to new heights and give it the scale and recognition it genuinely justifies.”
“We look to AdLift in assisting us improve our advertising functionality with their skills and enthusiasm for award-profitable do the job.” Ayushman Chiranewala, Head of E-commerce and Omni @ Titan Business Limited added.
“We’re enthusiastic that Titan has appointed us to regulate their Search & Material Marketing electronic responsibilities. With our built-in tactic and abilities of offering conclusion-to-conclude answers and procedures we are self-assured that we will be in a position to make a powerful connection with our shoppers both on line & offline. As we transfer ahead, we will be searching forward to generating their electronic presence much better.” Commented Neha Pandey, Business Head, AdLift.
