Article marketing and SEO are two great strategies which can be successfully used in any type of online business to drive organic traffic and generate laser targeted leads. In fact, if they are implemented together consistently your business for a couple of months your results will increase dramatically.
Today, I want to share with you more things about how article marketing and SEO work plus some practical steps to integrate them in your marketing efforts.
SEO is represented by all the adjustments you can make for a blog, website or a simple piece of content in order to be found and indexed by the major search engines: Google, Yahoo, MSN, Bing etc.
There are two main types of optimization:
-On page: all that can be done on a page to appear in the search results
-Off page: is nothing else that getting strong backlinks for your page and increase their rankings.
Article marketing is one of the best off page strategies! It involves writing optimized articles and submitting them to various article directories social media sites and so forth. The goal is to get as many backlinks to your blog from the authoritative websites. Thus, Google and other search engines will give you more recognition and of course traffic.
However, there are people who write an article only for the search engines and ignore a vital element: people. Every piece of content you put on the Internet must be original and valuable! Stuffing an article only with SEO stuff will create a bad reputation among your readers!
Here are a few tips to combine article marketing and SEO harmoniously:
Before you write anything, research for low competition keywords. These are actually solutions to the problems from your niche. Use professional tools to make a complete analysis and select long tailed keywords ( usually these have a good amount of global monthly searches and can bring you decent traffic).
-Focus on your blog
This is the central hub where you brand yourself, create a community and promote different products or services. Article marketing and SEO must be used to make your blog stronger! So, write a blog post first using the chosen keyword.
-After your blog post is published, write an original article which provides great information. Keep it short (around 500 words) and always related to your niche.
-Use the same keyword wisely
Instead of stuffing the article with keywords, try to maintain a good density (use it in the title, the first sentence, around three or four times in the body)
-Include in your resource box two links to your blog (one in the original post)
Try to avoid spamming here! The article offers certain solutions and the resource box must lead to additional information.
After your article is completed submit it to multiple article directories (Ezine Articles, Go Articles, Articles base and many more others), social networks, social bookmarking sites etc.
As a recommendation, don’t use article submission software. Google doesn’t appreciate that and as a result, you will not rank for them.
With these guidelines, article marketing and SEO can work wonders for you now and in the long run as well.