Aurora Cell Associates with Kuaishou to Enhance Monetization Performance

SHENZHEN, China, Feb. 05, 2021 (World NEWSWIRE) — Aurora Cellular Constrained (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a major cell developer assistance service provider in China, currently introduced that it has entered into a partnership settlement with Kuaishou Technologies (01024.HK) (“Kuaishou”), China’s leading limited movie written content community and social platform, to enhance promotion monetization performance. By leveraging its powerful synthetic intelligence (“AI”) and highly developed evaluation systems, Aurora Mobile’s advertisement SaaS companies will empower Kuaishou to assistance manufacturers and efficiency-dependent advertisers to correctly goal opportunity consumers, enrich advertising and marketing conversion amount, minimize operational expenditures, and encourage a mutually helpful marriage amongst Kuaishou and advertisers on its system.

The brief-type online video sector carries on to experience large expansion. Brief-form movie advertising and marketing that attributes high visitors and conversion charges has grow to be a favored marketing technique for lots of manufacturers and effectiveness-primarily based advertisers. According to Kuaishou’s IPO prospectus, as filed with the Hong Kong Stock Trade in early 2021, Kuaishou’s revenue was RMB25.3 billion for the initial fifty percent of 2020, representing a year-in excess of-year progress price of 48%, and a distinct reflection of the immediate progress of the wider short-variety movie industry. Aurora Mobile’s ad SaaS expert services, based mostly on its data desensitization methods and equipment studying algorithms, options reducing-edge time-sensitive labeling abilities with comprehensive sector protection. Not only will this advertisement SaaS expert services customize user labels according to Kuaishou’s needs, but it will also adapt to Kuaishou’s labeling options to deliver a seamless marketing support, supporting Kuaishou advertisers to precisely goal possible clients, boost conversion premiums, and reduce the ongoing expense of invalid advertising and marketing visitors.

In accordance to the cooperation arrangement, Aurora Cellular will profit from a earnings share settlement based on marketing revenues allocated to Kuaishou if the labels offered by Aurora Mobile are utilised by advertisers on the platform. The partnership creates the option for far more considerable and further cooperation in the future, and Aurora Mobile believes that its progressive technological innovation answers will even more empower Kuaishou’s capacity to monetize visitors and enable a lot more advertisers improve brand advertising and operational performance.

Started in 2011, Aurora Cellular is a main mobile developer company service provider in China. The Firm continues to aim on developers’ needs and has introduced thrust notifications, 1-important authentication, instant messaging, data and analytics, site visitors monetization (JG Alliance), JG VaaS, JG UMS and other companies. By leveraging its artificial intelligence-dependent details processing system, Aurora Cellular is also dedicated to furnishing consumers with one-prevent, diversified major data provider alternatives, aiding consumers in different verticals to boost operational efficiency and perform data-led selection earning. Just lately, Aurora Cell signed milestone agreements with a selection of major platforms in the finance, insurance policies, climate, online resources, gaming, clean foodstuff e-commerce, on the web education and learning, telecom and new electricity auto sectors, including Ping An Financial institution, Knowledge Heart of China Lifetime, Moji Climate, WiFi Learn, Lilith Video games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other effectively-known companies, to generate person growth, improve user experience and improve traffic value.

About Aurora Cellular Minimal

Established in 2011, Aurora Cellular is a leading cellular developer service provider in China. Aurora Cell is committed to furnishing successful and steady push notification, one-click on verification, and Application targeted traffic monetization companies to aid developers improve operational efficiency, improve and monetize. Meanwhile, Aurora Mobile’s vertical apps have expanded to marketplace intelligence, economical danger administration, and place-primarily based intelligence, empowering many industries to improve productiveness and optimize choice-producing.

Risk-free Harbor Assertion

This announcement contains ahead-searching statements. These statements are designed under the “safe harbor” provisions of the U.S. Non-public Securities Litigation Reform Act of 1995. These ahead-seeking statements can be discovered by terminology this sort of as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and equivalent statements. Amid other factors, the Organization Outlook and quotations from administration in this announcement, as perfectly as Aurora Mobile’s strategic and operational designs, contain forward-looking statements. Aurora Cellular may well also make prepared or oral ahead-searching statements in its periodic reviews to the U.S. Securities and Exchange Fee, in its annual report to shareholders, in push releases and other penned elements and in oral statements built by its officers, administrators or staff to third get-togethers. Statements that are not historical details, such as but not restricted to statements about Aurora Mobile’s beliefs and anticipations, are forward-searching statements. Forward-looking statements include inherent pitfalls and uncertainties. A number of aspects could result in actual outcomes to differ materially from these contained in any forward-hunting statement, together with but not constrained to the next: Aurora Mobile’s procedures Aurora Mobile’s future company enhancement, fiscal affliction and results of functions Aurora Mobile’s capability to bring in and retain shoppers its ability to produce and correctly marketplace details answers, and penetrate the present industry for developer expert services its potential to changeover to the new advertising and marketing-pushed SaaS-model its skill sustain or improve its manufacturer the opposition with existing or long term competition its ability to continue to obtain obtain to mobile information in the future the regulations and regulations relating to knowledge privacy and protection general financial and company disorders globally and in China and assumptions underlying or associated to any of the foregoing. More info pertaining to these and other hazards is integrated in the Company’s filings with the Securities and Exchange Commission. All information and facts delivered in this push launch and in the attachments is as of the date of the push launch, and Aurora Cellular undertakes no obligation to update this sort of info, other than as demanded under applicable law.

For general inquiry, remember to speak to:

Aurora Cell Constrained
E-mail: [email protected]

In China
Mr. Eric Yuan
Cell phone: +86-10-5900-1548
E-mail: [email protected]

Ms. Linda Bergkamp
Cell phone: +1-480-614-3004
Electronic mail: [email protected]