Backstage Announces Acquisitions of StarNow and Mandy Community | Company & Finance

“From our start off as a trade publication for New York theater actors, Backstage has grown into a preeminent source for the discovery and procurement of expertise globally. We have crafted a deep and assorted expertise database, and formulated slicing-edge instruments for sector industry experts and today’s new breed of content material creators,” claimed Josh Ellstein, CEO of Backstage. “The acquisitions of StarNow, with its commanding marketplace place in Australasia, and The Mandy Community, among the most significant resourceful communities of its sort, are in trying to keep with our initiatives to consistently develop the depth and breadth of means and very best-in-course equipment offered to Backstage members. We welcome TA as an trader and glimpse ahead to a near collaboration in producing the next chapter of the Backstage tale.”

Launched initially as a journal in 1960, Backstage gives a marketplace that will help content creators connect with the expertise and crew they want for visual, audio and creation products and services, such as commercials, branded articles, catalog and e-commerce photography and video, independent and studio movies, Television set sequence and theater productions. The company’s proprietary suite of workflow applications and its use of information help content material creators a lot more successfully handle expertise identification, choosing, contracting and payment. Backstage’s person foundation incorporates in excess of 250,000 paid subscribers, these types of as actors, dancers, models, singers and voice-about expertise and more than 20 million written content creators and talent seekers — such as experienced casting administrators, manufacturer & acquisition marketers, output corporations, advertising and marketing companies and corporate conclusion-consumers — engage with the platform on a yearly basis. Backstage was basic to the generation of 100,000+ assignments in 2020. In gentle of the COVID-19 pandemic, the firm launched an sophisticated distant casting alternative and an all-new on-digicam series that includes insights and direct responses from field insiders. Backstage is headquartered in New York.

“We feel that Backstage is an unmatched resource for expertise and creators in a globe wherever content creation is increasingly democratized and the quantity and velocity of digital articles production carries on to raise at a immediate speed,” mentioned Mike Felman, President of Backstage. “As a expanding enterprise in an ever-growing current market, we sense strongly that this is the correct time for Backstage to bring on a associate like TA, with the worldwide assets to enable us additional scale the business as we go on to build the leading verticalized providers and software package system for the resourceful sectors. With its administration-pleasant tactic, TA is also a great match culturally for Backstage, and completely aligned with our continued focus on providing a strong platform that empowers and allows chances for all associates.”

“Through the continued growth of Backstage’s offerings and platform advancements, the corporation has shown a steady motivation to its customers,” mentioned Amara Suebsaeng, a Principal at TA Associates who has joined the Backstage Board of Administrators. “To more this commitment, we will do the job with the Backstage management staff to identify supplemental accretive acquisitions and to help the company’s U.S. and world wide growth. We imagine that these efforts are an critical component of delivering Backstage’s customers additional alternatives in an ever-modifying ecosystem.”

“For more than 50 several years, Backstage has served as a go-to useful resource for performers and talent-seekers,” explained Jason Mironov, a Managing Director at TA Associates who has also joined the Backstage Board of Administrators. “With its progressive suite of innovative and straightforward-to-use on line casting resources, even more increased by the offerings of StarNow and The Mandy Community, we feel that Backstage provides distinctive value-insert expert services to its associates as an industrial workflow device. We are thrilled to assist the Backstage management workforce in their attempts to accelerate the two innovation of the Backstage system and the company’s international growth.”

“The acquisitions of StarNow and The Mandy Community, and the financial commitment by TA and Backstage management mark substantial milestones in the company’s continuing evolution,” explained Adam Weiss, a Handling Director at Audax Personal Debt, which delivered financial debt funding for the transaction. “The additional money will help Backstage in even further boosting its offerings and rising its geographic footprint. We are very delighted to take part in this transaction and glimpse forward to the ongoing accomplishment of Backstage.”

Backstage allows productions, brand names, marketing agencies and firms to efficiently find and get the job done with highly qualified artistic expertise. The company’s mission is to make the material development approach much more effective, effective and scalable. Backstage fosters job enhancement and economic achievements for its buyers by producing and operating dedicated field-unique profiles, workflow resources and work & expert services marketplaces to serve the exclusive demands of each artistic vertical. Backstage was established in 1960 and is headquartered in New York. For much more facts, you should stop by www.backstage.com.

TA Associates is a top worldwide progress non-public equity company. Concentrated on focused sectors inside five industries – technological know-how, health care, economical providers, customer and business enterprise expert services – TA invests in worthwhile, increasing corporations with opportunities for sustained growth, and has invested in much more than 500 firms about the world. Investing as either a the vast majority or minority investor, TA employs a extensive-term strategy, making use of its strategic sources to help management teams construct long lasting value in significant top quality expansion providers. TA has raised $33.5 billion in money considering that its founding in 1968 and is committing to new investments at the rate of about $3 billion for every yr. The firm’s a lot more than 100 expense industry experts are based in Boston, Menlo Park, London, Mumbai and Hong Kong. Additional information and facts about TA Associates can be discovered at www.ta.com.

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PUB: 02/22/2021 05:00 AM/DISC: 02/22/2021 05:01 AM