Crisis and Prospect Coexist: The Battle to Protect the Survival of Online Enjoyment in the Pandemic (Portion 1)

NEW YORK, Feb. 3, 2021 /PRNewswire/ — Just lately, Luke Lu, CEO of Shade Star Know-how Co., Ltd. (Nasdaq: CSCW) (hereinafter referred to as “CSCW”), approved an interview with the HK Finet Team. Mr. Lu supplied the adhering to responses relating to CSCW’s corporate breakthroughs and improvement in reaction to the COVID-19 pandemic:

Journalist: Thank you Mr. Lu for your treasured time. I know you are a hectic male and on behalf of my viewers, I’ve well prepared the adhering to list of concerns that everyone is interested in. To start with of all, I congratulate you on efficiently completing the business’ transformation and changing it to its existing title in June of final yr: Shade Star Know-how Co., Ltd. (Nasdaq: CSCW).

CEO: Thank you and your audience for your fascination in us. I will do my finest to answer your concerns.

Journalist: Following the company’s prosperous business enterprise transformation, CSCW is unfortunately experiencing the difficulties of the Covid-19 pandemic, with the Nasdaq current market struggling as substantially casualty as other stock marketplaces in the entire world. The world economy was shrinking at an unprecedented price when the pandemic started and the entertainment sector has been a single of the most adversely affected.

CEO: Certainly. For most organizations, obtaining a listing in the NASDAQ market place is previously full of problems. The providers are below huge pressure, primarily their management teams, and are tested past their normal capabilities. All through CSCW’s transformation, I set up a robust collaboration with the firm’s management group, which is the motive for our results these days. This is not just my particular praise of the business and management group, but also the collective feedback of American expense providers and specialists. Any enterprise that is mentioned on a main U.S. inventory exchange ought to go via agonizing processes to test that firm’s in general power, competitiveness, worth, advancement prospective clients, and substantial requirements of return on financial commitment. We have passed the checks performed by specialist institutions, efficiently transformed our business in the Nasdaq industry, and survived amid the pandemic and significant world-wide economic contraction.

Journalist: Mr. Lu, you described the intrinsic power of CSCW, and I have no question about it. Each and every business on Nasdaq need to be a high quality firm. It is typical for mentioned corporations to have superior product sales performance and a solid administration crew. But for a company to attain sustained results, intrinsic explanations by itself are not enough. It still wants a favorable exterior natural environment, correct?

CEO: 2020 is the most challenging year for us and our predicament is not one of a kind. Several substantial Nasdaq corporations have experienced drastically because of to the pandemic, and the scenario is nevertheless ongoing. Consequently, what you mentioned was correct, that the external ecosystem is quite vital to the survival and growth of the company.

Journalist: It is recognized that lots of organizations have almost no web cash flow, and paid out a ton of costs and eaten substantial quantities of income due to the impact of the pandemic. When large businesses might have funds to burn, I cannot think about how compact firms can endure in such a hostile setting. Did you do the very same?

CEO: I believe the current threats from the pandemic have furnished alternatives to us. What we are carrying out is developing a sustainable system of celebrity visitors, artists, on-line education and peripheral merchandising. As a result, we take into consideration our on line education and learning and online video streaming companies to represent sizeable organization options. Our star instructors on the platform have their very own followers and website traffic, which is a extremely very good option for us to gain massive market traction.

Journalist: For most compact corporations, 2020 was an unforgettable memory, and the suffering is not over but. I want to know how CSCW is carrying out, how it has survived through the pandemic, and what the options are for the firm’s future? You said that your corporation ought to find other usually means of survival. Can you make clear that?

CEO: Irrespective of the pandemic, we have been consistently building breakthroughs to uncover paths that fit us. I am very happy now that we have identified a very good sector in breakthrough improvement. We are growing our scale, copying modern achievements and have terrific expectations for our future achievements. Let me make clear in element – Prior to the pandemic, our organization product was for us to manage activities, dwell performances and concert events. Following significantly brainstorming and discussion, the business made the decision to start an online platform to produce a new small business model. While it was a brand-new endeavor, we ended up very assured in our initiatives. The group developed an on the web method and platform in file time with the most productive execution, and premiered the very first on line live performance in September 2020. The live performance was an prompt accomplishment and made $2.2 million USD in revenue for the duration of the on the web premiere occasion. The frustrating reaction from lovers exceeded our expectations, and we right away understood that we did it proper and discovered a way to survive. I thank our enthusiasts for their potent endorsement and creating us sense each humility and gratitude, which I cherish. From that second, I understood we would be okay. The $2.2 million in profits profits, in addition some on the net membership income, has decreased fiscal tension on us for the duration of the fiscal yr from July 2020 to December 2020. Much more importantly, I realized what to do in the 2nd half of the 12 months and identified techniques to make a earnings.

Journalist: Wow, which is genuinely very good news. I hear every single day about companies dealing with personal bankruptcy and layoffs. Listening to your story and this sort of favourable news about your company is indeed refreshing. CSCW has uncovered a way to endure. Have you carried out additional on the net actions since the 1st on-line concert?

CEO: The good results of our first on line live performance dispelled our uncertainties about the system, convincing us that this is the right determination for our enterprise and that our lovers have a powerful desire for on-line enjoyment. We are so reinvesting sources to increase the on-line program and make it extra effective. In the beginning, there were some uncertainties about the first on-line procedure, considering that at that time, it was done with much less money and executed as a compact demo. But it finally proved successful and now, to satisfy the expectations of our followers, we are prepared to invest dollars to improve the on the internet organization and system. Our enterprise also wants this on the internet organization. Even though we succeeded in the very first on the internet live performance, we also recognized shortcomings and troubles in the technique system that want to be solved. If not for the insignificant complications in the procedure, we could have generated even additional profits income. Hence, we are expending time and growing efforts to remedy these challenges and improve the program. From now right until the stop of the fiscal yr in June 2021, we will be hectic executing an expansive business enterprise approach. Equally as critical, we hope to deliver followers with very good encounters although our articles in the course of the pandemic to assist them alleviate their every day pressure.

Journalist: Mr. Lu, permit me see if I fully grasp your that means correctly. Before the COVID-19 pandemic, the company was working a physical small business and was performing perfectly as a NASDAQ-detailed enterprise. Just after the pandemic commenced, on the other hand, the company’s actual physical functions ceased (at the very least temporarily) and the enterprise then designed an on line business, web hosting a profitable initial digital party. At present, CSCW has two enterprises – the physical company you nonetheless intend to conduct just after the COVID-19 pandemic is about and a new on the internet digital enterprise. This on line enterprise seems to be developing and is welcomed by specific consumers. Am I suitable?

CEO: Suitable. I know it is really hard to believe that when quite a few organizations are on the verge of collapse, not only have we survived, but we have benefited from the pandemic. Our breakthroughs and innovations have opened up a new world and our on the internet business enterprise will have on after the pandemic, owing to customer desire. For these explanations, you are right. We have created a new on the net business, expanded gross sales channels and will have two company divisions just after the pandemic. If some think about CSCW’s worth to have now doubled, I wouldn’t item to that watch, however I dare not say specifically how considerably CSCW’s value has improved by.

Journalist: The stock current market has not however realized that CSCW’s general company has grown and that the company’s price has elevated. I the moment read a report about CSCW written by an analyst from a Wall Road company which valued CSCW’s price tag at $1.6. Given that CSCW is greater than its friends and is continue to establishing, is now a excellent time to buy the firm’s stock?

CEO: My history is in functioning firms and producing enterprise, and every thing I do is tangible. I acknowledge that funds markets are foreign to me, and that I am still understanding and have a long way to go. Some folks have encouraged me to converse additional with the markets and perhaps they are ideal. But the actuality is that I have just about no time to total the items I need to have to do every single working day, take care of the company, and run the corporation. Considering that I you should not have more than enough expertise about capital marketplaces, I never remark on the worth of the company, no matter if it is growing, what the inventory selling price should really be, and so forth. I leave that to the specialists. My time really should be expended on functioning the enterprise and solving the everyday issues. I treat enterprise management similarly, regardless of whether it is a mentioned corporation or a non-detailed organization. My productiveness and time are placed on enterprise, revenue, and money flow. I will have to have a gain to keep the continuous improvement of the enterprise, which is quite significant to me. As far as the money markets are anxious, I rely on in and defer to other people. Probably I am much too passive on this, but I would fairly devote my time and electricity in the industry I am proficient in, particularly enterprise, fairly than the funds marketplaces.

Firm background: CSCW runs an enjoyment business and offers academic companies to its users who desire to learn from stars and stars. The company has traditionally operated as a brick-and-mortar organization, organizing occasions, displays and concert events for known stars. In 2020, when the COVID-19 pandemic broke out, CSCW constructed a new on the internet system and broadcasted its first on line live performance there – “Color Earth On the net Live performance” – featuring numerous common stars, like Grammy-award-successful jazz guitarist Larry Carlton and R&B singer and songwriter Ashanti. The celebration attracted about 50 percent a million viewers from all about the earth and, in accordance to stories, CSCW is quoted to have made above $2 million in profits from the celebration. CSCW’s on line membership has developed at an astonishing velocity, now totaling 1 million customers, and serves as a new money source for CSCW in the sort of membership costs.

Considering the fact that the “Coloration Globe On line Concert”, CSCW has been active upgrading its on line process, enriching its features and growing its on-line business. In addition to broadcasting online live shows and demonstrates, the platform now features on-line services this sort of as movie star educating programs, items revenue and options for famous people and followers to directly interact. CSCW statements to have contracts in position with many well-known stars/artists and through its on-line system, users can obtain copyrighted information specifically from their selected stars/artists. This go looks to have enormously benefited CSCW, evidenced by the immediate advancement in its online membership (which proceeds to improve).

This new on-line organization may possibly verify to be much a lot more beneficial than CSCW’s first brick-and-mortar small business if the enterprise decides to pursue a full-scale e-commerce and Application product. But irrespective of whether that is what the company is eventually pursuing and if it will be productive remains to be found. There is no doubt that there will be quite a few hurdles to clear in CSCW’s pursuit for achievements, but with CSCW’s present-day tale of transforming its small business and moving into the internet amusement arena, who knows what surprises the upcoming will carry.

Ahead-Wanting Statement

This press launch is made up of ahead-on the lookout statements as outlined by the Private Securities Litigation Reform Act of 1995. Forward-on the lookout statements involve statements relating to options, objectives, targets, methods, future functions or performance, and underlying assumptions and other statements that are other than statements of historic info. When the Firm makes use of terms this sort of as “could,” “will,” “intend,” “need to,” “think,” “assume,” “foresee,” “task,” “estimate” or related expressions that do not relate only to historic matters, it is earning forward-searching statements. Ahead-seeking statements are not assure of foreseeable future general performance and entail threats and uncertainties that may perhaps trigger the precise final results to vary materially from the Firm’s anticipations mentioned in the forward-seeking statements. These statements are matter to uncertainties and hazards including, but not minimal to, the pursuing: the Firm’s ambitions and procedures the Company’s potential enterprise advancement merchandise and support desire and acceptance improvements in engineering financial disorders the development of the instructional and training expert services market place in China and other countries in which CSCW conducts its business enterprise status and brand name the influence of opposition and pricing governing administration restrictions fluctuations in normal economic and business ailments and assumptions underlying or associated to any of the foregoing and other dangers contained in stories submitted by the Company with the Securities and Trade Commission. For these factors, amongst other people, investors are cautioned not to put undue reliance on any forward-wanting statements in this push launch. Added things are discussed in the Firm’s filings with the U.S. Securities and Exchange Commission, which are offered for review at The Organization undertakes no obligation to publicly revise these forward–looking statements to reflect events or situations that come up soon after the date hereof except required by relevant legislation, laws or principles.

For more information and facts, please get in touch with:

William Tu
Skyline Company Communications Team, LLC
1 Rockefeller Plaza, 11th Floor
New York, NY 10020
Office environment: (646) 893-5835
Email: [email protected]


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