Disruptive Floss Improve Gives Licensing Possibility

AwesomeFloss.com’s Founder Comes Out of Stealth Manner

SAN RAFAEL, Calif., June 21, 2021 /PRNewswire/ — AwesomeFloss.com‘s founder Leonard Lorch introduced currently that on June 10, 2021 he transmitted an invitation to Pfizer Inc’s CEO Albert Bourla on Lorch’s patented dental floss up grade called the Wonderful Floss® improve for Pfizer’s joint venture with GSK pursuant to its JV’s shopper products and solutions. Pfizer’s business office of the CEO confirmed June 16th that it forwarded the invitation to the JV’s CEO Brian McNamara. Lorch’s invitation proposes a nondisclosure settlement (MNDA), consumer item tests settlement and its connected powerful very first right of refusal on an unique licensing chance on Lorch’s breath freshening Awesome Floss® improve, the world’s first breath freshening floss. Lorch says the innovation represents not only “an less complicated, a lot more relaxed, breath freshening dental floss enhance that allows the dentist-advised C-form of the floss during flossing,” but also represents a disruptive innovation which is, primarily based on pretested customers who favor to change to it, probably to cannibalize about 75 % of all brand names of “typical string dental flosses” together with personal label string flosses.

Lorch’s floss improve and its recent U.S. Patents have legally, verifiably and exclusively captured, with its mini-breath-strips which are mounted as an integral section of the floss upgrade, all the homes of the crucial oils and other substances that are used in the Johnson & Johnson Corporation’s LISTERINE brand of breath-strips, for which J&J’s U.S. Patents expired December 2019.

Analogous to how shredproof ePTFE flosses like Procter & Gamble’s ORAL-B GLIDE flosses contributed included worth when they elevated the former a person cent retail rate of each individual day-to-day device of 18 inches of frequent string floss to four cents, Lorch expects that his Amazing Floss®ers provide ongoing value elasticity at the most likely retail value of 20 cents for every unit, based on pre-testing the floss upgrade on customers.

Lorch stories that above the extensive-phrase these a disruptive innovation would likely transform the frequent string floss market from its latest annual retail profits in the U.S. of about $180 million and additional than $500 million globally to a projected yearly retail price of $1 billion in the U.S. and globally more than $2 billion.

Pfizer’s and GSK’s JV does not have a frequent string dental floss in its adjacency to any of the JV’s well recognized makes of toothpaste these as the JV’s Aquafresh, Sensodyne, Parodontax, Biotene and Polident brand names. Nonetheless, the oral care oligopoly’s other gamers Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Perrigo’s Ranir, LG Residence & Health care, Sunstar Amercas and its Sunstar group each individual have “standard string dental floss” on the market.

Lorch has prequalified two multinational suppliers of turnkey automation involving his engineering for scalable automation footprints for incredibly higher quantity of Awesome Floss®ers.

About Brilliant Floss.com’s founder Leonard Lorch

He was the man or woman who in 1986 originally specified in his U.S. Patent 4,776,358 the “W.L. Gore & Associates model of GORETEX (expanded TEFLON PTFE) ePTFE” “weaving fiber” with “tiny or no fraying” as a dental flossing substrate which is now globally used in Procter & Gamble’s ORAL-B GLIDE brand of shredproof ePTFE flosses. Lorch’s subsequent U.S. Patents 10,206,765 and 9,277,977 include his latest floss enhance that’s built both of those with and without LISTERINE-kind mini-breath-strips.

Lorch has engaged lawful counsel, Michael E. Dergosits of the San Francisco headquartered legislation agency of Dergosits & Noah LLP, to aid in floss improve licensing.

® Awesome Floss is a registered trademark of Leonard Lorch for his floss upgrade.

MEDIA Call:
Leonard Lorch
E mail: [email protected]
Mobile phone: 415.336.7611
Internet site: www.AwesomeFloss.com