Erem Media Companions With iZooto To Lessen Dependency on Facebook and Google

iZooto replaces Google research as #1 source of traffic for Erem Media Team generating above 35% of all website traffic

ABU DHABI, UAE, June 7, 2021 /PRNewswire/ — Erem Media Group nowadays announced their partnership with iZooto to double down on their audience engagement and retention initiatives. iZooto, an audience advertising system, will help media publishers reduce their dependence on Facebook and Google. Erem Media Team has been employing iZooto for their flagship web sites – Erem Information and Foochia – and has seen their visitors raise by over 20%.

Google lookup updates and Facebook algorithm tweaks have impacted media businesses intensely and that is just one purpose why media organizations in the GCC area have continually been checking out methods. With 3rd social gathering cookies phasing out, viewers advancement and its engagement have grow to be business priorities. Erem News works by using iZooto for both equally engagement and monetization to improve their income. It currently generates 35%+ of their total guests from iZooto and this continues to improve thirty day period on month.

“Editors at Erem News are the very first to crack tales to their audience. With iZooto, we are ready to attain out audience faster than ever prior to – this gives us a aggressive edge,” extra Mohammad Aldaghestani, Head of Audience Engagement at Erem Media.

iZooto is the go-to-platform for editors, earnings, and audience engagement groups. At Erem News, engagement and monetization are crucial plans for 2021 and we previously see this partnership enjoying its portion. “iZooto allows us distribute information more quickly than electronic mail or even social media. iZooto’s contribution is now a lot more than Fb, Google lookup and Google news. We are ready to get the phrase out definitely promptly,” extra Becrine Alam, Head of Editorial at Erem Media.

“Our partnership with Erem Media is a good testament of the toughness of our platform and the market trend. We now course of action around 5B notifications daily for our 1200+ publisher associates. Our deep being familiar with of the publisher ecosystem and our capability to assist business quality scale is what helps make iZooto the preferred companion for media giants like Erem News,” added Siddhartha Saxena, Business Head at iZooto. “We stay fully commited to the eyesight of developing and nurturing our audience and we see iZooto as a extended expression lover,” mentioned Tajelddin Abdel Haq Editor in Main, at Erem Media.

“We are developing iZooto as a system that permits newsrooms to create a deeper and superior romance with their viewers. Google and Facebook contend with media corporations. iZooto is modifying that. The pandemic has accelerated digital adoption and we are observing strong traction from the publishers in the GCC region. We will continue on to spend heavily in the region above the future couple of yrs,” additional Neel Kothari, CEO at iZooto.

About iZooto

iZooto is an owned viewers internet marketing answer that leverages push notification as a channel to assistance publishers create, have, and interact their viewers. Headquartered in Delhi, iZooto recently established up its functions in the UAE. Around 1100+ publishers globally use iZooto to drive about 150B notifications every single month – throughout channels like – world-wide-web notifications, messenger and indigenous cell applications.

About Erem Media

Erem Media Group, headquartered in Abu Dhabi (Towfour54) was started in 2013. The Team owns two news websites eremnews.com and foochia.com. Erem Information covers all the political, economic, sports activities, and cultural gatherings getting area in the Arab Gulf region. On the other facet, Foochia handles topics that concern the Arab girls and households and provides them in an instructive, educational, and entertaining media design.

iZooto Contact:

Identify: Pravya Pravin
Corporation: Datability Options
[email protected]
www.izooto.com