Etsy Hires Former Overstock Exec to Head Web optimization

Etsy Hires Former Overstock Exec to Head SEO

Etsy hired a new Worldwide Head of Search engine optimisation (Lookup Engine Optimization), according to a LinkedIn write-up by Ratish Naroor. “Etsy is seeking to develop the two in domestic and intercontinental sector – I just can’t be far more enthusiastic to be element of that journey,” he wrote.

Naroor arrives to Etsy from Slice – the pizza supply app (, not to be puzzled with the business of the similar name bought by Rakuten that customers use to control buys, arrange receipts, track transport by accessing their e-mails (

Prior to his time at Slice, Naroor was Director of Search engine marketing for

Etsy is also in the industry for a Senior Supervisor of Search engine marketing reporting to the Worldwide Head of Search engine optimisation. The subsequent is excerpted from the task-post listing:

“Etsy at this time supports more than 3.7 Million small business sellers around the globe, with 1000’s of new sellers signing up for us every month. Etsy also constructed 75+ million Search engine optimization landing pages on the area and has extra option to incorporate additional. Search engine marketing has been 1 of the most essential natural channels that drives hundreds of thousands of users to the marketplace and provides new prospects. Our Web optimization eyesight? Be the Web optimization leader to evangelize Search engine optimisation and educate on scaling Seo throughout all teams who update the marketplace.

“We are wanting for an analytical and perceptive leader, who is knowledgeable in creating and applying powerful lookup engine optimization (Seo) procedures. As the Senior Supervisor Search engine marketing you support regulate offsite and onsite optimization tasks, report on efficiency, and support drive the company’s expansion.”

Apparently Etsy employed Ryan Scott from Slice in 2019 to develop into its Main Internet marketing Officer, a freshly established posture – the similar year it hired Marc Steffens from Slice to grow to be its Vice President of Growth Marketing.

Sellers will be crossing their fingers that the new Website positioning staff can push targeted traffic to their listings – ideally without the costs for Etsy compensated-research advertisements that are mandatory for sellers performing above $10,000/yr in product sales.

Ina Steiner

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a commonly cited authority on market promoting and is writer of “Convert eBay Information Into Pounds” (McGraw-Hill 2006). Her blog was highlighted in the e book, “Running a blog Heroes” (Wiley 2008). Observe her on Twitter at @ecommercebytes and send information suggestions to [email protected].