How to Optimize Your Podcasts for the Long Haul

Podcast listeners have jumped 29.5% from 2018 to 2021, according to Buzzsprout. That ought to be no surprise to marketers and brand names.

But as is the scenario with movie in our growing spoken and visual environment, the crowded podcast area the place brands compete for listeners implies marketers want to have a strong podcast optimization application over and above the air-it-and-overlook-it tactic.

Right here are some issues:

Spouse With Other Podcasts

Tom Wentworth, chief advertising officer at Recorded Potential, stated his groups in its Click on Below podcast search for associates in the podcast promotion division.

“One particular fantastic way to get your podcast out there in entrance of a unique viewers is to husband or wife with one more podcast and cross-advertise every single other,” Wentworth explained. “We’re performing this at Recorded Foreseeable future and have located it to be a very simple way to get to a new viewers without acquiring to pay for marketing.”

Other podcasters’ audiences are probable to be related to yours. Get hold of these creators and ask for a cross-advertising, stated Lyle Florez, founder of Effortless Individuals Search. 

“It’s as very simple as that: you mention them, and they remember you,” Florez extra. “Begin by getting in contact with exhibits with related-sized audiences to yours. They are the types who are most possible to answer.”

Connected Write-up: CX Decoded Podcast: Amex CX Teams Get Purchaser Listening to the Following Amount

Develop an Search engine marketing Strategy

With a podcast that is simply just posted to your typical platforms like Apple Podcasts, Google Podcasts, Spotify, and so on., without having any other avenue into the podcast, listeners won’t have a great way to find out, connect and listen.

“Create a written format for your podcast. It will not only enable in Web optimization but also will let you to reach diverse audiences,” said Glen Carroll, running director at ClicksMarketing.

Develop a landing site with a transcript of your podcast. It will not only increase Seo on your podcast but also supports accessibility for all those hard of hearing who want to study by your recordings. Transcripts are a begin, but guarantee excellent Search engine optimization strategies like subheads, keywords, pertinent inbound links, and so on.

More, implement Search engine marketing procedures this kind of as keywords and metadata even though producing the true description of the podcast that lands on podcast platforms, reported Ronald Williams, founder of Ideal Men and women Finder. “Use keywords and phrases that are appropriate to your podcast’s agenda,” he claimed. “You can uncover these words with on line equipment like Google Key phrase Planner.”

Associated Post: The Business enterprise Scenario for B2B Podcasts

Convert Your Podcast Into a YouTube Video

Terrific podcast promoting means creating the exhibit available in far more areas than just the traditional podcast platforms, Florez claimed. “Get double the exposure from a single episode by repurposing its content for YouTube.”

“The simplest way to add a podcast to YouTube is to convert the MP3 audio file into an MP4 format,” he discussed. “Incorporate a branded graphic to show up for the duration of the video and add. Involve exhibit notes and hyperlinks to your site, subscribe backlinks to other listening platforms and social channels in the description.”

Uploading to YouTube will raise Search engine optimization for the reason that you can include keyword phrases in video titles and descriptions, helping search engines and listeners obtain the podcast on the internet, in accordance to Mike Perez, head of progress marketing at Spacelift. 

Try not to just sync the audio around an impression or background on YouTube, but consider to make a video that provides much more to the audio, added Brandon Hopkins, founder of DiamondLinks.

Solicit Comments, Assessments on Your Podcast

At the commencing and conclude of every episode, really encourage your audience to subscribe, share and go away evaluations, Florez reported. “The greatest way to position these calls to motion is to be legitimate relatively than pushy,” he added. “Be truthful and clarify that as your podcast grows, you will deliver much better content for your listeners to delight in.”

Providing factors for the audience to depart opinions, subscribe or share is element of a powerful call to motion (CTA), in accordance to Mari Hutton, advertising and marketing manager at Bobcat Rental. “Listeners’ CTAs will assistance the podcast reach a broader viewers and develop meaningful articles in the foreseeable future,” she added.

Relevant Posting: Podcast Advert Personalization: Is It Going As well Far?

Repurpose Podcast Content

Really don’t allow your podcast material go static. Repurposing your information on social media and in other circles will allow you to market your episodes, in accordance to Hilda Wong, founder of Information Canine.

There are numerous strategies to repurpose your content moreover audiograms:

• Contain a blog site article with your podcast episodes

• Create graphics with quotes from your episodes

• Put together an infographic for your episode

• Produce YouTube video clips from your podcasts

“Repurpose your audio content to sector it on social media,” reported Adam Crossling, marketing and advertising guide at Zenzero. “Add little audio clips of your podcast with a video to bring in the audience. In advance of releasing the podcast, share intriguing estimates from the episode on social media. Make infographics to spotlight the best components of the podcast and publish brief site posts about the episode.”

Think about Pinterest as a Podcast Landing Webpage

Laura Rike, who offers Pinterest consulting providers, mentioned numerous folks misjudge Pinterest as a very simple bulletin board on the internet for recipes and inspiration, but it is so a lot more than that. She calls it a strong research motor with strong advertisement capability. 

“An instance of a way to be an early adopter of new capabilities to get a lot more traction in the algorithm,” Rike extra, “could be to build strategy pins (TikTok Fashion video pins) of elements of your podcast as teasers to travel individuals to your episodes.”

The Long run of the Podcast 

It will not glance like podcast advancement is slowing down any time before long. Forecasts from Statista counsel that the range of podcast listeners will develop by close to 20 million this yr alone, with the total amount of listeners surpassing 160 million by 2023.

As acceptance all around this medium swells, it is really important for marketers to start off optimizing their podcast procedures. By utilizing the thoughts higher than, manufacturers can in the long run carry in a wider audience and push engagement.