HPOne Announces Addition of Crucial C-suite Executives, Builds on Strategic Targets Following 2020 Expansion Recapitalization

Jon Pedersen Named Main Financial Officer and Vineel Katipally Named Chief Technological innovation Officer Each Be part of Keira Krausz, Earlier Named Chief Internet marketing Officer

TRUMBULL, Conn., Jan. 19, 2021 /PRNewswire/ — HPOne, a primary product sales and advertising and marketing business operating across many segments of the Medicare and health insurance policies marketplaces, announces the addition of critical executives which includes Chief Money Officer Jon Pedersen and Chief Technological know-how Officer Vineel Katipally. Both equally be part of the C-suite with Main Internet marketing Officer Keira Krausz, who was named to the placement in late 2020. All report to founder and Chief Govt Officer Invoice Stapleton.

New important executives will keep on to make HPOne as one particular of the premier technologies-pushed Medicare distribution platforms.

“Following the recapitalization and subsequent investment of dollars to HPOne in 2020, we are in a posture to convey on several important executives to help future growth and strategic targets,” stated Stapleton. “These executives be part of an already solid staff, and I am self-confident that by way of their know-how and leadership we will go on to establish one particular of the premier engineering-driven Medicare distribution platforms.”

As main money officer, Pedersen is liable for the day-to-working day and strategic obligations of the finance and accounting departments. Right before becoming a member of HPOne, Pedersen was the senior vice president and main economic officer for iHeartMedia’s Markets Group, wherever he sat on the company’s functioning committee, oversaw money functions and supported product sales leadership groups with data analytics and enterprise insights. In addition, he managed the company’s shared expert services functions which include credit score, collections, billing, accounting, procurement, and accounts payable. Pedersen retains a master’s degree in business administration from Columbia Business enterprise University and a bachelor’s diploma in company administration with an emphasis in accounting from the College of Connecticut.

In his new function as chief technologies officer, Katipally is liable for leading, directing, and mobilizing the recent technological know-how crew whilst advancing HPOne’s technologies, procedures, and ways. He beforehand served as the main technology officer at Kaplan Test Prep, in which he led globally distributed teams, developed omni-channel advertising and marketing and sales alternatives, implemented extensive CRM and ERP alternatives, commercialized a multi-tenant SaaS platform, led a electronic transformation, and modernized the technological know-how stack to cloud-based architecture. He holds a master’s diploma in pc science from Arizona Point out College.

Krausz, who joined as main marketing officer last calendar year, has been foremost the advertising, digital, and innovative teams with a concentrate on driving organization development. Formerly, Krausz served as chief advertising officer of Nutrisystem, Inc., the place she introduced new brand names, enhanced resourceful performance, led a digital transformation, considerably expanded attain, and greater buyer life span worth by means of engagement and pricing techniques. Krausz holds a master’s diploma in business administration from the Tuck School at Dartmouth University.

About HPOne
HPOne is a top Medicare and wellbeing insurance policies profits and advertising and marketing organization, delivering direct-to-customer marketing, enrollment and contact middle answers on behalf of nationwide and regional health plans. Launched in 2006, the HPOne mission is to assistance individuals navigate the complexities of Medicare, making certain each individual enrollment provides a complete, price-effective strategy that fits personal requirements with continued help as the applications evolve. This buyer-to start with solution, coupled with a lifestyle of individualized consideration, is why HPOne leads the marketplace in efficiency advertising, member acquisition and retention. HPOne is also the biggest producer of exceptional Medicare leads. With 9 areas across the country, HPOne serves consumers in each individual point out. In 2020, HPOne introduced a recapitalization of the corporation, which led to a funds financial investment supporting potential advancement and strategic aims. For additional data, check out HPOne.

Robin Shallow
Robin Communications
[email protected]


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Resource HPOne