KKR Invests in Adopt A Cow | Enterprise & Finance

Founded in 2016, Undertake A Cow principally generates and sells its pure milk, yogurt, cheese sticks and milk power items and has quickly develop into a trusted superior-stop dairy brand in China, thanks to its vertically built-in business enterprise design masking alfalfa developing, dairy farming, milk processing, and technology-enabled internet marketing. In excess of the previous five decades, the corporation has turn out to be 1 of the speediest growing immediate-to-purchaser brand names in China, and has accumulated much more than 10 million faithful clients.

Adopt A Cow’s concentration on item quality and basic safety, and its well-proven electronic profits system – like partnerships with opinion leaders, Tmall and other notable ecommerce platforms – placement it very well to advantage from the immediate expansion of China’s millennial and Generation Z populations. These teams are entering their key intake decades, digitally savvy and ever more trying to find greater-top quality items and expert services.

Adopt A Cow will use the new funding to accelerate the building of modernized dairy farms and smart production factories, provide in high-quality Australian dairy cows and more integrate its electronic operation platform to improve performance, enhance products high quality and model competitiveness. KKR will assist the company’s enterprise advancement by combining its deep practical experience investing in China’s technology and client sectors with its global sector know-how and network of methods.

“Today marks an remarkable new chapter for Undertake A Cow as we accelerate our strategy to convey our higher-excellent dairy goods to more buyers in China,” stated Xu Xiaobo, Founder of Undertake A Cow. “KKR has a established observe document of investing in the dairy sector and providing value-added operational assist to homegrown technology champions, and we glimpse ahead to doing work with them to just take Adopt A Cow to its upcoming amount of achievement.”

“Consumption upgrades and meals basic safety are between the crucial centered themes for our investments in China. As a common field, the dairy sector in China is going via an enjoyable interval of technological innovation, pushed by the speedy growth of IoT, raising penetration of Ecommerce and electronic advertising, and increased desire for obviously wholesome and wholesome solutions,” said Chris Solar, a Handling Director on KKR’s China expense staff. “We are thrilled to be backing Undertake A Cow and its ahead-contemplating management workforce as the company carries out its disruptive strategy to modify the way dairy is manufactured, marketed and offered to shoppers.”

“China’s economic development is benefitting from the expansive and immediate adoption of digital technologies that are bringing ease into people’s day-to-day life,” claimed Karen Zhang, who qualified prospects KKR’s technological know-how tactic in China. “This is developing desirable opportunities to support the modern Chinese companies, like Adopt A Cow, that are reworking their industries for the digital financial system.”

KKR is making its financial investment from its Asian non-public equity fund. This financial investment in Adopt a Cow builds on KKR’s long track file in China’s dairy sector, which includes preceding investments in China Contemporary Dairy and Asia Dairy. This is KKR’s most up-to-date expense that supports field-top businesses enabled by engineering. New engineering-centered investments for KKR in China contain Walnut Programming, a children’s programming education company Huohua Logic, a leading on the internet instruction system specializing in mathematics and science for kids and Xingsheng Youxuan, a foremost group-primarily based group ecommerce firm.

Undertake A Cow was founded by Xu Xiaobo with a mission of giving superior-good quality dairy items to buyers by way of its vertically built-in enterprise model, covering dairy farming, alfalfa increasing, farm visits, feed processing, as effectively as milk processing and product sales. Xu Xiaobo designed the company’s very first large-scale modernized dairy farm in Gucheng, Hebei Province in 2014, before launching the Undertake A Cow brand name in October 2016 in Hangzhou, Zhejiang Province. Via crossover collaboration, content co-creation and interactive advertising and marketing, Adopt A Cow has grow to be a trusted higher-conclusion diary brand in China.

KKR is a leading international investment decision company that features alternative asset management and money marketplaces and insurance plan options. KKR aims to generate appealing expense returns by subsequent a patient and disciplined financial investment solution, employing entire world-course persons, and supporting progress in its portfolio providers and communities. KKR sponsors investment money that devote in personal fairness, credit history and genuine property and has strategic companions that take care of hedge resources. KKR’s coverage subsidiaries provide retirement, life and reinsurance merchandise below the management of The World Atlantic Money Group. References to KKR’s investments might incorporate the things to do of its sponsored resources and insurance subsidiaries. For added information about KKR & Co. Inc. (NYSE: KKR), please go to KKR’s web-site at www.kkr.com and on Twitter @KKR—Co.

Kristi Huller, Cara Main or Miles Radcliffe-Trenner

Kristi Huller/Cara Key/Miles Radcliffe-Trenner

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PUB: 04/18/2021 09:14 PM/DISC: 04/18/2021 09:14 PM