KKR Invests in Undertake A Cow | Business enterprise & Finance

Founded in 2016, Adopt A Cow mainly produces and sells its pure milk, yogurt, cheese sticks and milk electrical power items and has speedily develop into a trustworthy substantial-stop dairy manufacturer in China, thanks to its vertically integrated small business product masking alfalfa rising, dairy farming, milk processing, and know-how-enabled promoting. In excess of the past 5 many years, the firm has turn into a person of the speediest rising immediate-to-buyer brands in China, and has amassed more than 10 million loyal prospects.

Undertake A Cow’s target on product or service top quality and security, and its nicely-founded digital gross sales strategy – like partnerships with feeling leaders, Tmall and other outstanding ecommerce platforms – place it properly to gain from the speedy advancement of China’s millennial and Era Z populations. These teams are getting into their key consumption years, digitally savvy and ever more searching for better-good quality merchandise and companies.

Adopt A Cow will use the new funding to speed up the development of modernized dairy farms and smart production factories, deliver in higher-excellent Australian dairy cows and additional integrate its electronic procedure system to greatly enhance performance, improve solution good quality and brand name competitiveness. KKR will help the company’s company progress by combining its deep working experience investing in China’s technologies and client sectors with its global industry know-how and community of resources.

“Today marks an enjoyable new chapter for Undertake A Cow as we speed up our technique to carry our significant-high quality dairy items to extra buyers in China,” mentioned Xu Xiaobo, Founder of Undertake A Cow. “KKR has a proven keep track of report of investing in the dairy sector and providing value-additional operational guidance to homegrown technological innovation champions, and we appear forward to doing the job with them to get Adopt A Cow to its following level of achievement.”

“Consumption updates and foodstuff security are amid the important focused themes for our investments in China. As a regular sector, the dairy sector in China is going as a result of an interesting time period of technological innovation, driven by the speedy growth of IoT, rising penetration of Ecommerce and digital promoting, and larger demand for in a natural way wholesome and wholesome products and solutions,” mentioned Chris Sun, a Handling Director on KKR’s China investment staff. “We are thrilled to be backing Undertake A Cow and its forward-imagining leadership crew as the corporation carries out its disruptive tactic to improve the way dairy is generated, promoted and offered to prospects.”

“China’s economic progress is benefitting from the expansive and immediate adoption of digital technologies that are bringing convenience into people’s day-to-day lives,” explained Karen Zhang, who sales opportunities KKR’s technology system in China. “This is building beautiful chances to assistance the progressive Chinese firms, like Adopt A Cow, that are transforming their industries for the digital financial system.”

KKR is creating its financial investment from its Asian personal equity fund. This investment decision in Undertake a Cow builds on KKR’s very long keep track of document in China’s dairy sector, which involves previous investments in China Present day Dairy and Asia Dairy. This is KKR’s newest expense that supports sector-top corporations enabled by technology. New technologies-concentrated investments for KKR in China include Walnut Programming, a children’s programming schooling enterprise Huohua Logic, a primary on-line training platform specializing in mathematics and science for children and Xingsheng Youxuan, a leading neighborhood-based team ecommerce enterprise.

Adopt A Cow was established by Xu Xiaobo with a mission of delivering higher-quality dairy merchandise to people by its vertically integrated small business product, covering dairy farming, alfalfa developing, farm visits, feed processing, as perfectly as milk processing and profits. Xu Xiaobo crafted the company’s to start with huge-scale modernized dairy farm in Gucheng, Hebei Province in 2014, prior to launching the Adopt A Cow brand name in October 2016 in Hangzhou, Zhejiang Province. Through crossover collaboration, content material co-generation and interactive marketing and advertising, Adopt A Cow has grow to be a reliable significant-conclude diary brand name in China.

KKR is a leading international expense agency that presents substitute asset administration and funds marketplaces and insurance policies solutions. KKR aims to crank out beautiful financial commitment returns by next a client and disciplined financial commitment technique, employing earth-course folks, and supporting advancement in its portfolio companies and communities. KKR sponsors investment funds that spend in non-public equity, credit and serious belongings and has strategic companions that manage hedge funds. KKR’s insurance policies subsidiaries provide retirement, lifetime and reinsurance merchandise less than the administration of The Global Atlantic Money Team. References to KKR’s investments may perhaps include the activities of its sponsored cash and insurance plan subsidiaries. For supplemental information and facts about KKR & Co. Inc. (NYSE: KKR), be sure to go to KKR’s web page at www.kkr.com and on Twitter @KKR—Co.

Kristi Huller, Cara Important or Miles Radcliffe-Trenner

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PUB: 04/18/2021 09:14 PM/DISC: 04/18/2021 09:14 PM