Livingstone Advises Purple Ventures on Divestiture of TechRepublic

Sale of primary IT editorial and guide generation small business to TechnologyAdvice

CHICAGO, Sept. 8, 2021 /PRNewswire/ — Livingstone is pleased to announce it has encouraged Purple Ventures (“RV”) on the sale of TechRepublic, a leading IT editorial and direct technology enterprise device within RV’s CNET Media Group, to TechnologyAdvice.

Livingstone Partners — Livingstone Associates

For far more than 20 years, TechRepublic has been a top resource for IT and business selection-makers with revolutionary web, online video, and audio content material that reaches an remarkable world-wide group of a lot more than 18 million registered users.

The Firm’s greatest-in-course content era abilities, coupled with its details-pushed tactic to growing targeted visitors sources, have improved TechRepublic’s reputation among the core audiences, driving constant, recurring user traffic and repeating earnings.

In addition to sturdy impartial editorial articles, TechRepublic’s registered members gain from in depth proprietary and seller-supplied material offered across the TechRepublic platform, with the capability to unlock an unique, supplemental library of initial eBooks, IT policy templates, and other applications by using a TechRepublic Quality account.

“The Livingstone team was remarkable in their assistance, assistance, and execution of this sophisticated transaction,” mentioned Murphy Clark, Government Vice President of Corporate Development at Pink Ventures. “They did a excellent job navigating a really difficult carve-out of the TechRepublic small business whilst driving a competitive course of action with dedication to a quite thriving end result. We search forward to operating with the Livingstone workforce yet again on future transactions.”

TechnologyAdvice is a comprehensive-provider B2B media firm and top company of media, brand, and need expert services. The acquisition will augment TechnologyAdvice’s expanding crew in the US, the Uk, Singapore, and Australia, though also increasing their viewers substantially. The deal further spurs TechnologyAdvice’s trajectory of intensive growth which began in early 2020 with the acquisition of Quinstreet’s B2B media business device.

“It was a satisfaction advising Red Ventures to discover an excellent husband or wife for the TechRepublic organization in TechnologyAdvice,” said Brennan Libbey, Spouse at Livingstone. “TechRepublic has an outstanding name in the market, and I seem forward to watching the brand thrive beneath TechnologyAdvice’s advice.”

Morris, Manning & Martin LLP served as lawful counsel while Deloitte & Touche LLP furnished transaction-relevant accounting services to Crimson Ventures.

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