Powers adds broader economic providers classification skills and functionality promoting leadership
MERGE, a high quality storytelling technological know-how corporation, introduced these days that experienced veteran, Rob Powers, is becoming a member of the company as Executive Vice President of the Financial Providers apply region. Powers will be accountable for top the agency’s Economical Products and services accounts and bringing customers professional options that drive traffic and transactions by merging storytelling and technology.
This push launch characteristics multimedia. Check out the whole release in this article: https://www.businesswire.com/information/house/20210518005759/en/
Rob Powers Government Vice President of Money Services, MERGE (Picture: Organization Wire)
“Rob’s expertise in overall performance marketing and advertising, details and know-how enhances our capability to push website traffic and transactions for our monetary support customers,” stated Patrick Venetucci, Main Government Officer of MERGE. “His wide group practical experience across retail banking, insurance, playing cards and asset management has specified him a wealth of insights about monetary consumers and clients, which we will leverage for our clients.”
Rob delivers far more than 15 many years of executive-stage knowledge in info-led, consequence-oriented revenue and marketing organization enhancement. Most not too long ago, he was at Epsilon, exactly where he oversaw a large group of accounts in economic companies, which include Comenity Direct, KeyBank and TIAA. Rob provides with him deep knowledge in all areas of effectiveness advertising and marketing, ranging from e mail, direct, show and research-to-social, as well as the capacity to leverage and combine details and technological innovation. Before in his job, Rob labored at numerous electronic-to start with agencies, these as Digitas, Modem and Moxie, as perfectly as regular agencies these types of as DDB and McCann, where by he worked on accounts these kinds of as American Convey, Verizon, IBM and Coca-Cola.
In this new purpose, Powers will husband or wife with senior-most purchasers on the “prosperity” aspect of the MERGE business. He and his workforce will leverage info, technologies and storytelling to foresee the needs of potential purchasers in this classification and speed up discussions that push favourable enterprise success. He will perform an integral element in setting up very best practices in conversation to focus on all of the factors of expansion in the money expert services sector.
“I think that advertising and marketing ought to, very first and foremost, be enjoyable, and our shared perform natural environment should really be a area wherever we truly like operating alongside one another as a crew and with clientele to create significant relationships,” mentioned Powers. “I seem at the earth from a platform of expansion, and MERGE’s mentality and concentration on endorsing health and fitness, wealth and joy to the world aligns with my goals as a marketer. I glance ahead to using the in depth foundational do the job that has been laid in advance of me in the money products and services facet of the company and get started to codify it into a nicely-oiled exercise inside the company.”
Rob will be based mostly in New York and a member of MERGE’s Senior Leadership Group.
About MERGE
MERGE promotes health, wealth and joy in the earth by merging storytelling with technology and delivers marketing and technology purchasers full-assistance abilities, which includes method, resourceful communications, practical experience engineering, media, digital system growth and additional. MERGE has enduring consumer partnerships with American Express, T-Mobile, LG, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Takeda, Boston Scientific, Advocate Aurora Overall health, Brigham Health, Indiana University Health and fitness and Marco’s Pizza. With 550+ staff members across workplaces in Atlanta, Boston, Chicago, Kansas Town, New York City and Orange County, MERGE utilizes a talent-to-task procedure that enables purchasers to imagine greater and truly feel deeper about their consumers. For additional data, go to mergeworld.com.
View source version on businesswire.com: https://www.businesswire.com/information/household/20210518005759/en/
Contacts
Amy Sheridan
(312) 803-1900
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