Overview:
Diamonds Direct is looking for an experienced crew member to be part of our developing digital marketing and advertising staff and spearhead our paid out research endeavours. The Compensated Look for + Website positioning Manager will be responsible for employing and optimizing paid search strategies and aiding in web site research motor optimization endeavours for all Diamonds Direct destinations to ensure greatest ROI.
Responsibilities:
• Implementation of efficient compensated look for methods
• Oversee accounts on lookup platforms (i.e. Google AdWords)
• Launch and optimize several compensated look for strategies
• Make sure compensated lookup messaging aligns with overarching advertising plans and objectives
• Figure out and modify keyword assortment and audience focusing on
• Watch fluctuating budget and modify bids to satisfy shop ambitions and achieve greater ROI
• Observe KPIs to assess functionality and report to management
• Update analytics dashboard every month for leadership
• Generate concise duplicate for advertisements, which includes participating CTAs, and make use of A/B tests
• Preserve partnerships with platforms and distributors, including click on fraud reduction partners (Clickcease, and so on.)
• Keep up-to-day with SEM and Search engine optimisation tendencies
• Operate in more substantial digital advertising team to assure SEM and Website positioning methods are intertwined
• Possibility to assist with PPC campaigns throughout other channels, such as social media
Skills:
• Minimal of 5 years encounter as a PPC, SEM, Website positioning or Digital Advertising Professional, preferably in retail or e-comm sectors
• Practical experience with data assessment and reporting
• Broad expertise of digital marketing ideas
• Familiarity with Google AdWords demanded (other platforms, like Fb Ads Supervisor, desired but not needed)
• Operating awareness of Google Analytics and other analytics applications
• Proficient in Microsoft Business (especially Excel)
• Fantastic interaction abilities
• Analytical wondering expertise
• Have to thrive in collaborative configurations and be a team participant
• BS/BA in Marketing, Digital Marketing and advertising, or a connected field
• AdWords certification a additionally
