Seo software package startup Moz acquired by iContact Marketing and advertising Corp., 15 years just after launching in Seattle

Web optimization computer software startup Moz has been acquired by e-mail internet marketing firm iContact, a subsidiary of J2 Worldwide. Terms of the offer ended up not disclosed.

Rand Fishkin and his mom Gillian Muessig released Seattle-centered Moz released back again in 2006. The firm, at first regarded as SEOMoz, grew into one particular of Seattle’s top rated startups, although its journey was not normally easy. Moz, which designed a popularity for its corporate transparency, cut 28% of its team in 2016 and went by way of fiscal struggles in 2013.

Moz was ranked No. 10 on the GeekWire 200, our listing of best privately-held tech providers in the Pacific Northwest.

Businesses such as Alaska Airways and Zillow Team use Moz to aid wonderful-tune their Web optimization and rank larger in research engine benefits. Search and Search engine optimization continues to be a escalating industry, even far more than two many years just after companies these kinds of as Google and Yahoo launched on desktop. The proliferation of cell equipment and other added destinations where people conduct on the web queries, which includes inside of mobile apps and buying web pages such as Amazon, has developed reliable need for Search engine marketing services.

Moz’s brand will continue to be intact beneath its new proprietor. iContact assisted deliver 68 billion e-mail very last year for tiny and mid-sized businesses. The corporation operates in tandem with its sibling makes Campaigner, SMTP, and Kickbox, all owned by J2 International, a publicly traded business that noted Q1 income of $398 million, up 20% yr-above-12 months.

Moz will be part of J2’s e-mail marketing brands and pair means to aid the shared purchaser base with lookup approaches and analytics.

“The shared aim on offering potent digital advertising and marketing methods is a excellent suit for our brand, staff and neighborhood,” Moz CEO Sarah Hen, a former attorney who took around as CEO in 2013, claimed in a statement.

Moz employs far more than 300 people. The corporation obtained 6 other startups and had elevated $30 million in outside capital.

“If we inquire our consumers, which we do routinely, what the range a person device that they have to have, further than electronic mail, it’s definitely Seo. So there is a wonderful pairing of Search engine optimization and electronic mail advertising,” Michael Pepe, president of iContact, said in a online video announcement.

Fishkin still left Moz in 2018 and remaining the board in September 2020. He now operates Seattle promoting startup SparkToro.