Starbucks’ Pumpkin Spice Latte leads to massive boost in foot visitors: Facts

Starbucks’ Pumpkin Spice Latte formally returned to nationwide menus on August 24 — and is now leading to a significant strengthen in foot visitors before the official arrival of drop.  

In accordance to analytics system Placer.ai, visits amplified 3.5% all through the 7 days of August 23 when compared to the similar week in a especially potent 2019 summer time year. And foot traffic expanded 12.3% on a 7 days-in excess of-7 days basis. 

Traffic continued to climb in the days that followed with an common improve of 14.9% over the 6 days following the drink’s 2021 launch. This culminated with a weekend surge that saw visits spike 20.8% on Saturday and 19.3% on Sunday, in contrast to the four prior weekends. 

But it is not just Starbucks (SBUX) reaping the advantages of consumers’ pumpkin espresso trend. 

Dunkin’ also noticed visits maximize for the duration of the week of its have Pumpkin Spice consume debut on August 16, climbing 8.4% as opposed to the very same week in 2019. That momentum continued into the subsequent 7 days — with Dunkin’ foot website traffic up 3% on the day of Starbucks’ Pumpkin Spice Latte launch. 

Brands lean into pumpkin spice for tumble

For Starbucks, the pumpkin spice latte has continuously been a robust driver for progress. The signature consume debuted in 2003, with far more than 500 million have been bought to day. 

Other makes embracing pumpkin-flavored items this season consist of Pepperidge Farm (CPB), Dairy Queen (BRK-B), Tim Hortons (QSR) and Samuel Adams (SAM). 

Alexandra is a producer & entertainment Correspondent at Yahoo Finance. Adhere to her on Twitter @alliecanal8193

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