SALT LAKE Town–(Company WIRE)–Mar 16, 2021–
Strand Equity (“Strand”), a foremost progress fairness agency investing in the upcoming technology of legendary customer makes, is becoming a member of forces with Studio McGee, just one of the leading innovators in the inside design sector. With modest beginnings as a Salt Lake City-centered inside style agency, Studio McGee has immediately amassed a nationwide cult subsequent with types that inspire and inspire its buyers to stay very well. This vision has given that manifested into the brand’s have eCommerce web-site, McGee & Co., a social media presence of over 3.8-million followers, a licensing partnership with Target, a New York Instances ideal-providing guide and Netflix authentic series, to go along with its legacy design providers system. The capital raised will be utilized to invest further more into special products offerings on McGee & Co. as very well as increasing the brand’s licensing, enjoyment and media partnerships. The economic conditions of this financial investment have been not disclosed.
Studio McGee has turn into one of the foremost disruptors in a multibillion-greenback field by marrying approachability with beautiful design and style. Introduced in 2014 by keep-at-home mom, Shea McGee, Studio McGee was born out of a spare bed room in her house. Joined by her partner, Syd McGee, the husband-and-wife pair bootstrapped their enterprise and released McGee & Co., the eCommerce division of the model, with a handful of pillow and decor merchandise in 2016. Now, McGee & Co. offers a large selection of items which include furnishings, rugs, pillows, decor, artwork, mirrors, lights and mattress & bathtub. In 2020, McGee & Co. served above 83,000 consumers, with 51% of these clients as repeat customers and 49% as to start with-time customers. Led by a mission to “make lifetime beautiful –– for ourselves and each individual other,” the McGees are pushed by a constant obsession to obtain new and better strategies to serve their consumers. 2020 marked a landmark yr for the business with the debut of Studio McGee’s New York Instances very best-promoting e-book, “Make Daily life Wonderful,” the premiere and subsequent 2nd year of the Netflix unique collection, “Dream Residence Makeover,” and the brand’s initially licensing partnership with Focus on for Threshold.
“We’re incredibly proud of how considerably the brand has arrive, all with the intent of superior serving our prospects,” reported Studio McGee Co-Founder and Chief Imaginative Officer, Shea McGee. “We began by sharing our enthusiasm for inside layout and renovation with a little adhering to and it grew into the multi-faceted model we have now. We know there is so a lot more to appear and are thrilled to have identified this kind of a terrific associate in Strand Fairness who will assist us keep on to bring our eyesight to daily life. Their know-how in licensing and model-setting up is an huge worth-insert we were being looking for in a spouse and we are self-confident in the excellent function we can do with each other.”
“We sought to discover a associate that delivers a lot more to the table further than money and have uncovered just that in Strand,” said Co-Founder and Main Executive Officer, Syd McGee. “We approach to employ Strand’s unbelievable acumen in the space and deploy funds to effectively scale our organization to keep on to serve our prospects in the very best possible way. This financial commitment will be instrumental in growing the Studio McGee model into new classes.”
Strand Fairness is a primary growth fairness business investing in the up coming generation of legendary customer brands and solutions. Strand partners with emerging makes to scale their enterprises as a result of its advertising and operational know-how, as perfectly as its comprehensive community of market interactions. Recent and understood investments incorporate Youth To The Men and women, Actual Very good Foods, Bai Brands, HIPPEAS, Sweaty Betty, HUM Nutrition and Vita Coco, among the many others.
“In just a couple small decades, Shea and Syd McGee have developed an enduring brand name with the modern vision that stunning layout can and should really be approachable,” reported Kevin Chen, Principal at Strand Fairness. “We are thrilled to associate with Studio McGee in its upcoming stage of development, as the Company’s mix of a digitally-native footprint, layout-driven value proposition and reliable model next make it perfectly-positioned to go on getting share in a extremely-fragmented, expanding industry.”
Strand Fairness is a Los Angeles-dependent growth equity firm investing in the up coming generation of legendary buyer manufacturers and solutions. Strand is led by a staff of skilled and thriving traders and business people. With a everlasting capital base, Strand maintains a adaptable technique to composition and partnership, enabling dynamic entrepreneurs and administration groups to speed up expansion and make long lasting businesses.
In 2014, Shea and her husband Syd resolved to launch their interior design and style organization with a single directive in head, “Make Daily life Lovely.” As the firm’s models and admirer base grew, it paved the way for the launch of their e-commerce brand, McGee & Co., two decades later. With a eyesight that stunning structure can be approachable, Studio McGee has turn into one particular of the primary innovators in the inside structure marketplace. Nowadays, the McGees keep on to style and design houses across the country, as they deliver their eyesight to fruition by their multi-year partnership with Target for Threshold, a New York Periods most effective-selling guide, and on their new Netflix sequence “Dream Property Makeover.”
Keyword: UNITED STATES NORTH The united states UTAH
Business Key word: Building & Home Expert Providers Interior Design FINANCE
Copyright Business Wire 2021.
PUB: 03/16/2021 08:00 AM/DISC: 03/16/2021 08:01 AM
Copyright Business Wire 2021.
