This Gurugram startup supplies 360-degree Web optimization answers to companies globally

The global agencies Web optimization providers marketplace is envisioned to develop from $37.84 billion in 2020 to $40.92 billion in 2021 at a CAGR of 8.1 %, according to Organization Wire.

The companies Web optimization products and services market consists of the sales of Search engine optimisation expert services and linked merchandise by agencies or companies that present search motor optimisation companies for companies.


1 such corporation is Net IQ Inc launched in 2013 by brothers Vaibhav and Sahil Kakkar. The Gurugram-based mostly startup will help businesses and communities have an understanding of electronic advertising and marketing and helps them in functioning campaigns and tracking their development. 

Its flagship product or service RankWatch statements to have served many brands — including, BookMyShow, Makaan, Reliance, MakeMyTrip, etc. — get actionable knowledge on their rankings, back links, and SERP rivals to grow their organic and natural traffic. 

“We developed RankWatch as we saw the want for internet marketing know-how goods in the Website positioning market, providing providers to some of the top rated worldwide corporations. We could see a large amount was missing in the technological know-how accessible to enable organic and natural entrepreneurs, and we decided to establish what we could not get,” the co-founders notify YourStory.

With its unique established of applications, RankWatch streamlines workflows to minimise operational chaos and maximise time for building techniques.

Not too long ago, the duo has built ‘Web Signals’, which monitors model mentions, competitors on the web, information websites, blogs, community forums, podcasts, and social media. 

Web Signals — a membership-based mostly resource that lets new consumers to keep track of up to 10,000 mentions at zero cost — can give information from additional than 120 million resources, Sahil Kakkar, Founder and CEO, World-wide-web IQ Inc, says.

“Web Alerts was constructed to resolve our possess problem of monitoring what people today were saying about us and our competition on different media channels,” provides co-founder Vaibhav Kakkar.

The startup did a Beta exam for Website Alerts and bought over 500 paying out shoppers. From this, it raised $150,000 with out diluting any equity. Web Signals’ services are spread throughout essential and quality designs that charge $29 and $99 for every thirty day period, respectively.

The workforce

Web optimization fanatic and serial entrepreneur Vaibhav has over 14 several years of working experience in digital internet marketing. Right before World wide web IQ, Vaibhav had released two far more corporations — Digital Website Answers and DigitalNext

Sahil, on the other hand, had previously labored with Vaibhav at DigitalNext as the Head – Analysis and Growth and COO. 

At current, Net IQ Inc is running with a lean workforce of 27 individuals. 

The way ahead

RankWatch claims to have served more than 7,000 marketing groups continue to be organised in much more than 100 international locations globally. At current, Internet IQ Inc is existing in India and the US. It has also expanded to get to consumers in the United kingdom and Australia.

Bootstrapped with an expenditure of Rs 75 lakh, Web IQ Inc had created a profits of about $2 million in the FY 2020-2021, the co-founders assert. At existing, the startup is not arranging to increase any funds.

“Our progress expectation is 100 percent in the recent yr,” states Vaibhav.

The startup suggests it competes with the likes of SEMrush, based mostly out of Russia and the US, and Singapore-primarily based Ahrefs.

It has also relaunched its new UX and strategies to launch AI-based mostly inferences (at present in beta) in the coming days.


In accordance to Sahil, “We have also developed some groundbreaking technology, and we are in the system of acquiring a patent ahead of we launch it to the planet.”

“Another major update will be the launch of our common study, in which you can enter any URL and you will get all the keywords and phrases that are position. That’s why, figuring out what your rivals are carrying out will be a breeze,” he says.