Trust Flow vs Domain Authority: What Is The Difference?
If you are a website owner in New Zealand and have created a website, purchased domain names from a reputed NZ Domain Hosting provider, and launched your site, then the next step is to establish your site in the domain of operation.
You can take several measures to improve your site’s online presence and boost its search engine ranking for relevant search terms.
However, how do you assess the effectiveness of your efforts to boost your site’s visibility online? Two critical aspects of a site’s online presence are trustworthiness and visibility.
These can be measured using Trust Flow and Domain Authority, respectively. In this article, we will discuss these measurement metrics and highlight their differences.
What is Trust Flow?
Developed by the renowned SEO company Majestic, Trust Flow is a crucial measurement metric for a website.
It focuses on calculating how trustworthy online users perceive a website by analyzing the quality of backlinks to the site. It analyses all aspects of these links, including the relevance of the sites, providing them with a perspective on the reliability of the content offered by the site.
What is Domain Authority?
Developed by a popular SaaS company, Moz, Domain Authority is a prognostic metric that helps assess the prospects of a website achieving good rankings in search engine results pages (SERPs).
It considers numerous factors like the number of internal and external links, the site’s trustworthiness, anchor text, and domain names.
Difference between Trust flow and Domain Authority
| Factor | Trust Flow | Domain Authority |
| Created by | Majestic | Moz |
| Purpose | Evaluating the trustworthiness of backlinks | Predicting a site’s ranking potential in SERPs |
| Calculation | The amount of traffic that flows through a link to your websiteRelevance of the linking site to your websiteNumber of links that link to your websiteA lack of regular backlink audits | Quality of the site’s contentLinking root domainsSocial signalsMozRank and MozTrustSearch engine friendlinessToo many similar keyword anchor textsLack of activity on your websiteKeyword stuffingSlow site and page load speedsOutdated technical search engine optimizationNo social postingNot optimizing your postsToo many spammy backlinks |
| Optimization Strategies | Regularly check website trust flowCreate quality contentBuild relationships with influencersMonitor competitors’ backlinks | Obtain high-quality backlinksEnsure content qualityCheck domain name authorityEnhance site speed and user experienceUse a domain authority checker regularly |
Summing Up
As a site owner, it is crucial to understand the role of Trust Flow and Domain Authority in boosting your site’s online presence.
While both these metrics do not directly impact the search engine rankings, they can offer interesting insights into boosting your site’s SEO score. Ensure you know the average domain authority score of websites in your domain and target to surpass it.
Remember, these tools are essential for site owners to create effective SEO strategies and increase their chances of ranking higher on SERPs.