Voyant Launches Crack-as a result of Marketing campaign with The Craig Team | Enterprise & Finance

HOUSTON & AUSTIN, Texas–(Small business WIRE)–Feb 5, 2021–

The Craig Team and their new shopper Voyant, these days introduced the start of a group defying video marketing campaign focusing on independent monetary advisors. The hilarious campaign shines a mild on the remarkable situations economic advisors come across them selves in with shoppers. The media is micro targeting money advisor audiences and is presently observing a 25% conversion amount. Voyant is a software as a service enterprise headquartered in Austin, Texas, and is a top provider of economic scheduling and wealth management solutions all around the globe. Today, additional than 2,000 fiscal and human cash management companies use Voyant to differentiate their monetary arranging expert services. With a established of contemporary and humorous films demonstrating various scenarios in money setting up, Voyant is approaching the marketplace with its media husband or wife, The Craig Team, in a unique and differentiated way.

Brian Maschler, Voyant’s Head of Marketing and advertising states, “Marketing and advertising to economical experts is traditionally dry, rational, and risk-free. We went the finish reverse way – and primarily based on the reaction, it really is noticeable that money advisors have been actually craving a brand that comprehended what they seasoned each and every working day.”

“The economical organizing classification does not usually see the type of engagement and response that we are seeing with this one of a kind marketing campaign,” claims Summer months Craig, Founder and Main Media Officer of The Craig Group. “Voyant understands that media can only function as nicely as the messaging and they have produced a concept that breaks via the sound.”

The Craig Team was established in 2019 as an ground breaking media consultancy and agency centered on return on financial investment for our clients. By means of deep in property electronic first media and advertising expertise, our team provides authentic planet functions expertise and associates with our shoppers to present info insights not just analytics. Our achievements is measured by aiding our purchasers mature their businesses and build value in a consistently shifting digital promotion landscape.

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