Voyant Launches Crack-via Marketing campaign with The Craig Group | Enterprise & Finance

HOUSTON & AUSTIN, Texas–(Organization WIRE)–Feb 5, 2021–

The Craig Group and their new customer Voyant, nowadays introduced the launch of a class defying online video campaign targeting impartial economic advisors. The hilarious marketing campaign shines a light-weight on the amazing cases economic advisors uncover them selves in with clientele. The media is micro concentrating on fiscal advisor audiences and is presently seeing a 25% conversion rate. Voyant is a software package as a support firm headquartered in Austin, Texas, and is a primary provider of economical scheduling and prosperity management methods around the globe. Right now, far more than 2,000 money and human cash management corporations use Voyant to differentiate their economical scheduling products and services. With a established of new and humorous video clips demonstrating various situations in monetary preparing, Voyant is approaching the marketplace with its media lover, The Craig Group, in a exceptional and differentiated way.

Brian Maschler, Voyant’s Head of Internet marketing claims, “Marketing and advertising to monetary specialists is historically dry, logical, and protected. We went the comprehensive reverse course – and based on the response, it’s clear that monetary advisors were being definitely craving a brand that recognized what they seasoned each individual working day.”

“The economical setting up category does not typically see the variety of engagement and reaction that we are viewing with this distinctive marketing campaign,” claims Summer Craig, Founder and Chief Media Officer of The Craig Group. “Voyant understands that media can only do the job as properly as the messaging and they have made a message that breaks by way of the sounds.”

The Craig Group was launched in 2019 as an innovative media consultancy and company targeted on return on investment for our clients. Through deep in household digital initial media and advertising encounter, our crew offers real entire world operations know-how and companions with our purchasers to offer you knowledge insights not just analytics. Our results is measured by encouraging our shoppers grow their organizations and build value in a continuously transforming digital promoting landscape.


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