WhatsApp to Delay Launch of Update Business enterprise Features Just after Privacy Backlash | Technology News

By Katie Paul and Munsif Vengattil

(Reuters) – Facebook Inc’s WhatsApp is delaying an update aimed at increasing small business transactions on the system soon after a storm of issue from end users who feared that the messaging platform was watering down its privacy plan in the approach.

WhatsApp buyers received a notification this month that it was making ready a new privacy coverage and phrases, and it reserved the correct to share some consumer facts with the Fb app.

That sparked international outcries and a rush of new consumers to competitor non-public messaging applications together with Telegram and Sign.

WhatsApp on Friday reported it would hold off the new plan start to Might from February, that the update was concentrated on permitting customers to concept with firms, and that the update does not have an impact on personal discussions, which will keep on to have stop-to-end encryption.

“This update does not grow our skill to share knowledge with Facebook,” it mentioned in a statement.

“Even though not every person outlets with a organization on WhatsApp nowadays, we feel that extra persons will select to do so in the potential and it is critical men and women are informed of these solutions,” it stated.

Facebook has been rolling out enterprise instruments on WhatsApp above the previous year as it moves to strengthen income from larger-development models like WhatsApp and Instagram even though knitting collectively e-commerce infrastructure throughout the enterprise.

Fb obtained WhatsApp for $19 billion in 2014 but has been sluggish to monetize it.

The application currently shares certain groups of personalized knowledge, such as the user’s cellular phone variety and IP tackle, with Fb.

“We will not hold logs of who everyone’s messaging or calling. We also are unable to see your shared locale and we you should not share your contacts with Fb,” it reported.

WhatsApp claimed in October that it would start off to offer you in-application buys by way of Facebook Stores and would provide corporations who use its consumer service messaging equipment the potential to store people messages on Facebook servers.

WhatsApp reported at the time that chats with a business using the new internet hosting assistance would not be shielded by the app’s conclusion-to-stop encryption.

(Reporting by Katie Paul in San Francisco and Munsif Vengattil in Bengaluru Supplemental reporting by Elizabeth Culliford Editing by Shounak Dasgupta and Cynthia Osterman)

Copyright 2021 Thomson Reuters.