17 years after its launch in Seattle, iContact Marketing Corp. SEO software startup Moz acquired by

SEO software startup Shrike Acquired by an email marketing company iContact, A subsidiary of J2 Global. The terms and conditions of the transaction have not been disclosed.

Land Fishkin And his mother Gillian Musig In 2004, he launched Seattle-based Moz. Originally known as SEO Moz, the journey hasn’t always been smooth, but it has grown to become one of Seattle’s top startups. Moz, who has built a reputation for corporate transparency, 28% reduction in staff in 2016 And Experienced financial difficulties in 2013..

Moz was ranked 10th in GeekWire 200, A list of top private technology companies in the Pacific Northwest. Startups are profitable and growing. It refused to provide a number of incomes.

Companies such as Alaska Airlines and Zillow Group use Moz to tweak SEO and rank high in search engine results. More than 20 years after companies like Google and Yahoo launched on their desktops, search and SEO continue to be a growing industry. The proliferation of mobile devices and other places where users search online, such as in mobile apps and shopping sites such as Amazon, is creating a consistent demand for SEO services.

The Moz brand remains under the new owner. iContact helped deliver 68 billion emails to small businesses last year. The company works with its sibling brands Campaigner, SMTP, and Kickbox. All of these are owned by the listed company J2 Global. report First-quarter revenue was $ 398 million, an increase of 20% over the previous year.

Moz joins J2’s email marketing brand to pair resources and support a shared customer base with search strategy and analytics.

“The common focus of providing powerful digital marketing solutions is perfect for our brand, staff and community,” says Moz CEO. Sarah Bird, Former lawyer Appointed CEO in 2013Said in a statement.

Moz employs 177 people. The company has acquired six other startups and raised $ 29.1 million in external capital.

“When we ask our daily customers what tools they need other than email, it’s definitely SEO, so there’s a great combination of SEO and email marketing,” said Michael Pepe, president of iContact. It states as follows. Video announcement..

Fishkin Leaving Moz in 2018 And left the board September 2020..He currently runs a Seattle marketing startup SparkToro..