The “Online Video Platforms Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report has been added to ResearchAndMarkets.com’s offering.
The online video platforms market is expected to register a CAGR of 16% over the forecast period from 2021 – 2026.
The last decade has seen immense changes in how customers view media, how companies create those media, and how marketers advertise on them. AT&T, for instance, lost 946,000 TV subscribers in Q2 2019. The maximum loss was in the “Premium TV” category, which includes its DirecTV satellite and U-verse wireline TV services.
The company is attributing this to the increased competition created by OTT and VOD players. A rapidly growing young population, rising consumer demand, and improving advertising revenues, coupled with the increased usage of 3G, 4G, the advent of 5G and portable devices, is also driving the need for the online video platforms market.
Over the next few years, data traffic levels may grow, precisely due to the growing appetite for video content. For instance, according to Cisco, global mobile data traffic will increase seven-fold between 2017 and 2022, reaching 77.5 Exabytes per month by 2022; 5G will be 3.4% of connections but 11.8% of the total traffic; a 5G connection will generate 2.6 times more traffic than the average 4G connection, thus resulting in the growing access to people absorbing content.
Mobile device ownership is already established in the developed countries but is gradually catching up in the emerging economies as well. Thus, businesses wanting to advertise on online video platforms are explicitly tailoring their ads to be more mobile-friendly.
As mobiles continue to grow, advertisers can develop techniques to improve ad load speed, increase engagement, and decrease bounce rates without disturbing the video viewing experience. Many of them depend on 5G to transform mobile advertising, as the new 5G enabled devices are released over time.
Video analytics is set to gain a significant market share shortly. Modern analytics tools offered by the vendors allow customers to gather detailed information on the audience and their viewing habits. For instance, YouTube Analytics (found in the “Studio” section) gives overall channel traffic over time, which is one of the ways to spot any peaks and seasonality a YouTuber may want to incorporate into his/her ongoing strategy.
Vendors are engaged in new solution development to remain relevant in the market. For instance, in May 2020, Minute Media, a global technology and digital publishing platform, announced the launch of Voltax Video. Serving as a Publishing-as-a-Service (PaaS) solution for other digital publishers includes a suite of video technology tools designed to grow engagement, content, audience, and monetization, with a unique revenue-share model that removes the upfront cost and is designed to scale.
In June 2019, Connatix, a next-generation video technology company for publishers, announced the launch of Elements, the first online video platform to unify editorial and revenue goals through an integrated technology stack. Elements operate primarily on a revenue-share model with no up-front cost commitment or hosting fees.
Due to the spread of COVID-19, many people are practicing social distancing, which means that entertainment options are more limited. With the uncertainty ahead, everyone is looking to save money, so people may be reluctant to subscribe to streaming services, such as Netflix, Amazon Prime, Hulu, and Disney+. This offers an immense opportunity for OVP companies to expand further.
COVID-19 has also encouraged students to turn to online video platforms for education. Due to global lockdown with schools and colleges shut indefinitely, online video learning platforms are witnessing a surge in viewership. In March 2020, YouTube reduced the quality of its videos in Europe, as an increase in home usage strains the continent’s internet during the novel coronavirus outbreak.
Competitive Landscape
The online video platforms market is quite competitive and consists of significant individual players. In terms of market share, few of the major players currently dominate the market. Some of the major players include Vimeo, YouTube, Brightcove, Dailymotion, Panopto, Kaltura, Vidyard, JW player, Kollective, and Wistia, among others.
The market concentration will be high since the market is competitive since these significant players with prominent market shares are focusing on expanding their customer base across foreign countries.
Key Topics Covered:
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview (Covers the impact due to COVID-19)
4.2 Industry Attractiveness – Porter’s Five Force Analysis
4.3 Market Drivers
4.3.1 Increase in Trends in Online Advertisements
4.3.2 Increase in Popularity of Online Viewers
4.4 Market Restraints
4.4.1 Too Much competition Due to the Open Source
4.4.2 Network Congestion Due to Slow Network
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Live Streaming
5.1.2 Video Content Management Systems
5.1.3 Video Analytics
5.2 End User
5.2.1 E-Learning
5.2.2 Brands & Enterprise
5.2.3 Media & Entertainment
5.2.4 BFSI
5.2.5 Retail
5.2.6 IT & Communications
5.2.7 Other End Users
5.3 Geography
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Vimeo, LLC
6.1.2 YouTube, LLC
6.1.3 Brightcove Inc.
6.1.4 Dailymotion SA
6.1.5 Panopto Inc.
6.1.6 Kaltura Inc.
6.1.7 Vidyard (BuildScale Inc.)
6.1.8 JW Player ( Longtail Ad Solutions, Inc.)
6.1.9 Kollective Technology, Inc.
6.1.10 Wistia Inc.
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/ntckip
View source version on businesswire.com: https://www.businesswire.com/news/home/20210223005879/en/
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